Ecommerce
is just exploding right now on the Net. More and more people are
doing their shopping online. Some Internet retailers are even beating
out their offline counterparts. So what does this mean to you? It’s
important that you are taking full advantage of your web site to
get your share of the billions of dollars spent online every year.
In this article we are going to cover 7 tips that you can put into
practice immediately to increase your sales and revenue with your
ecommerce web site.
1: Introduction
Make sure to have a brief introduction on the homepage of your web
site. Your introduction should be concise and clearly identify the
benefits of your visitors shopping at your site.
2: Navigation
Make sure that your site has clear and easy navigation, such as
a visible search box on the top part of your web site, clear categories
to browse through, a FAQ page that clearly explains your shipping
and return policy, and etc.
3: Gift Certificates
People love getting gifts at certain times of the year, so make
sure that you have gift certificates that your visitors can purchase
right on your web site.
4: Customer Loyalty
Instead of just focusing on getting new customers why not take advantage
of repeat business? Why not give your customers an incentive to
come back and do business with you again? You can easily do this
by offering coupons and special discounts to ones who have already
purchased something from you. This is a lot easier than acquiring
new customers since they already know you and feel comfortable shopping
at your site. You can also add more value to your customers by adding
live customer support to your site.
5: Special Offers
Make sure to have a section on the top part of your home page devoted
to featuring your current special offers and sales items. In fact
if you happen to have a lot of special offers you can just feature
the most popular ones and then make a separate web page that shows
all of your sales items.
6: Shopping Carts
People want the checkout process to go as quickly and smoothly as
possible, so make sure that your visitors are always just one click
away to checkout. Try to reduce the checkout process to as few steps
as possible. Make sure to offer multiple payment options such as
credit cards, Paypal, online checks, mail orders, and such. When
you no longer have a product in stock make sure to either remove
it from your site or clearly mark it as “out of stock”.
There is nothing more irritating for a customer to go through the
whole checkout process only to find out that you no longer carry
the item they ordered.
7: Affiliate Program
Do you have your own affiliate program? The most successful web
sites have one and you should too. By starting your own affiliate
program you will develop an increasing online sales force where
you only pay them when a sale is made. There is really no risk and
it is one of the best low cost effective advertising methods that
you can use.
If you put these tips into practice you will notice a drastic increase
in your sales and web site revenue.
About The Author
Jordan Williams is the Owner of WebCashLink.com which gives you
the resources, tools, and software to succeed with an online business.
http://www.webcashlink.com
