Ecommerce
Technology
Web merchants using the company's Marketplace Manager can now add
the newest auction player on the block to other off-site listings
they might be running.
The capability to
block cookies and pop-up ads is generally a good thing. However, if
you are an affiliate marketer, you may have a different take on
well-meaning products from companies such as Symantec and McAfee.
WebTrends and ExactTarget strike a deal for an
integrated solution that lets merchants better understand how to
tweak their e-mail efforts.
As you expand your online business, you may want
to take more control over your Web site. But owning a server and
managing a server are two different things, which is why many
e-businesses look at colocating with a service provider.
eBay has
become a permanent marketing channel for lots of Web retailers.
How can small businesses link their auction sales with those from
their e-commerce sites?
In the real world, businesses come in every
size, from self-employed entrepreneurs like me to mega malls like
Wal-Mart. On the Internet, companies come in every size, too, from
a stand-alone ebook sales page with webmaster and owner all in one,
to 300 pound gorilla like Amazon, with over a million pages requiring
the entire population of a small country to serve as webmaster.
Choosing
an online shopping cart is a big decision. Unlike a traditional
brick and mortar business, your website is your only chance to impress
potential customers. It needs to project a professional image to
capture the trust of your visitors. The shopping cart is a particularly
important part of your website because it deals with people’s personal
information and credit card numbers. People are nervous about online
purchases and need to be assured that they are giving their credit
card numbers to a reputable company.
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